Privacy policy

Information on how Pera Property manages and protects your personal data in compliance with regulations.

Last updated: 1 September 2026

This Privacy Policy explains how Pera Property (“Pera Property”, “we”, “us” or “our”)
collects, uses, stores and protects personal data when you visit
www.peraproperty.com, contact our team,
create an account, submit an enquiry or use our property and consultancy services.

Pera Property acts as the data controller for the personal data described in this
policy. We process personal data principally in accordance with Turkish Personal
Data Protection Law No. 6698 (“KVKK”) and other applicable data-protection and
electronic-communications legislation.

1. Who We Are

Pera Property is an Istanbul-based real estate consultancy providing property
sales, acquisition, rental, property-management and related consultancy services.

Data controller: Pera Property
Address: Gümüşsuyu Mah. Ankara Palas, İnönü Cd. No. 59/1,
34437 Beyoğlu, İstanbul, Türkiye
Email:
info@peraproperty.com
Telephone:
+90 532 063 99 78

2. Personal Data We Collect

Depending on how you interact with us, we may collect the following information:

Identity information: your name, surname, nationality and,
where required for a transaction or regulated service, identification or
passport information.
Contact information: your email address, telephone number,
WhatsApp number, address and preferred method of communication.
Property requirements: your preferred location, property type,
number of bedrooms, budget, intended use, investment objectives and other
information you provide about your property search.
Seller and landlord information: property details, ownership
information, asking price, photographs, documents and information required to
value, market, sell, rent or manage a property.
Transaction information: viewing records, offers, quotations,
reservations, contracts, payment records and information relating to a proposed
or completed property transaction.
Account information: login details, saved properties,
favourites, profile information and communication preferences.
Communication records: emails, telephone notes, WhatsApp
messages, form submissions, appointment details and records of our dealings
with you.
Marketing information: your marketing preferences, campaign
source and interactions with our advertisements or communications.
Technical and usage information: IP-derived location,
browser and device information, hashed user-agent information, referring
website, pages visited, visit times, property interactions and cookie or
visitor identifiers.
Compliance information: information reasonably required for
identity verification, fraud prevention, legal compliance, sanctions checks,
anti-money-laundering procedures or the establishment and protection of legal
rights.

Please do not provide sensitive personal data unless we specifically request it
and it is necessary for a service or transaction. Where sensitive personal data
is required, we will process it only where permitted by applicable law.

3. How We Collect Personal Data

We may collect personal data:

directly from you when you contact us or submit a website form;
when you call, email or communicate with us through WhatsApp;
when you register for or use a website account or client portal;
during property viewings, appointments, negotiations and transactions;
from property owners, developers, authorised brokers, referral partners or
other parties involved in a transaction;
from advertising platforms when you respond to one of our advertisements or
lead-generation campaigns;
from publicly accessible property, corporate or professional sources where
permitted by law; and
automatically through cookies, server logs and website analytics technologies.

4. Why We Process Personal Data

We may process your personal data to:

respond to enquiries and provide requested information;
identify and recommend properties matching your requirements;
arrange appointments, consultations, presentations and property viewings;
prepare proposals, quotations, offers and reservation documentation;
facilitate property purchases, sales, rentals and management services;
manage client accounts, saved properties and website features;
maintain our customer relationship management records;
communicate with clients, prospective clients, property owners, developers
and business partners;
send property opportunities, market updates or promotional communications
where permitted by law;
measure website use and improve our website, services and advertising;
attribute enquiries to the relevant campaign or referral source;
protect our website, systems, clients and business against misuse or fraud;
comply with legal, regulatory, accounting and tax obligations;
establish, exercise or defend legal claims; and
manage complaints, requests and disputes.

5. Legal Grounds for Processing

Under KVKK, we process personal data only where an applicable legal condition
exists. Depending on the circumstances, processing may be based on:

your explicit consent;
the conclusion or performance of a contract with you;
compliance with a legal obligation;
the establishment, exercise or protection of a legal right;
our legitimate interests, provided that processing does not prejudice your
fundamental rights and freedoms;
information that you have manifestly made public; or
another processing condition expressly permitted by applicable law.

Where processing is based on consent, you may withdraw that consent at any time.
Withdrawal will not affect processing lawfully carried out before consent was
withdrawn.

6. Marketing Communications

We may contact you about properties, services and market opportunities that are
relevant to your enquiry where you have consented or where another lawful basis
permits us to do so.

You can opt out of marketing communications at any time by using an unsubscribe
facility included in the communication or by emailing
info@peraproperty.com.

Opting out of marketing will not prevent us from sending service messages that
are necessary to respond to an active enquiry, manage your account or perform a
contract with you.

7. Cookies and Website Analytics

Our website uses cookies, local browser storage and similar technologies.
These technologies may be used to operate the website, remember your choices,
understand website traffic and measure advertising performance.

The website may use the following categories:

Strictly necessary technologies: required for security,
account access, form submission, cookie-preference storage and essential
website functions.
First-party website analytics: used to measure page visits,
traffic sources and website performance. The website may assign a random
visitor identifier using the pera_vid cookie. This cookie may
remain on your device for up to one year. Detailed first-party visit records
are retained for approximately 90 days, after which reporting may be retained
in aggregated form.
Google Analytics 4: used, with your permission where required,
to understand how visitors use the website.
Meta Pixel: used, with your permission where required, to
measure advertising performance, attribute enquiries and create or reach
relevant advertising audiences.

Optional Google Analytics and Meta Pixel technologies are not intended to load
unless the corresponding consent has been provided through our cookie controls.

You may accept, reject or manage optional cookies through the cookie banner or
the “Cookie settings” link in the website footer. You can also restrict cookies
using your browser settings, although disabling necessary cookies may affect
website functionality.

8. Who We Share Personal Data With

Where necessary for the purposes described above, personal data may be shared
with:

our employees, consultants and authorised representatives;
property owners, buyers, sellers, landlords, tenants and developers;
authorised real estate brokers and referral partners;
lawyers, notaries, translators, valuers, banks, insurers and other professional
advisers involved in a transaction;
website hosting, cloud, communications, CRM, cybersecurity and technical
service providers;
analytics, advertising and platform providers, including Google and Meta,
where the relevant services are enabled;
WhatsApp and its associated service providers when you choose to communicate
through WhatsApp;
Cloudflare, including its website-security and Turnstile verification services;
public authorities, courts, law-enforcement agencies and regulators where
disclosure is legally required; and
potential purchasers, investors or professional advisers in connection with
a legitimate corporate transaction involving our business.

We do not sell your personal data for monetary payment. Some advertising
technologies may nevertheless involve sharing identifiers or usage information
with advertising platforms, subject to your cookie choices and applicable law.

9. International Transfers

Pera Property is based in Türkiye, but some of our clients, business partners
and technology providers operate internationally. Your personal data may
therefore be accessed from or transferred to countries outside Türkiye.

In particular, services provided by Google, Meta, WhatsApp, Cloudflare and other
technology suppliers may involve processing through infrastructure located in
other countries.

Where an international transfer is subject to KVKK or another applicable
data-protection law, we will take the steps required by that law. Depending on
the circumstances, these may include using an adequacy decision, an approved
standard contract, another legally recognised safeguard, or obtaining explicit
consent where consent is an appropriate and valid transfer mechanism.

10. How Long We Retain Personal Data

We retain personal data only for as long as reasonably necessary for the purpose
for which it was collected and to meet legal, accounting, regulatory and
evidential requirements.

Our usual retention approach is:

General enquiries and CRM records: normally for up to three
years following our last meaningful interaction, unless the enquiry develops
into an ongoing client relationship or transaction.
Marketing records: until consent is withdrawn, an objection
is received or the information is no longer reasonably required for marketing.
We may retain a minimal suppression record to ensure that an opt-out continues
to be respected.
Account information: while the account remains active and for
a reasonable period afterwards for security, administration and dispute
management.
Contracts and transaction records: for the duration of the
relationship and ordinarily for up to ten years afterwards where required for
legal, tax, accounting or evidential purposes.
Detailed first-party website visit records: approximately
90 days, with non-identifying or aggregated reporting potentially retained
for longer.
Security logs: for a period appropriate to investigating and
preventing security incidents.

These periods may be extended where information is required for an active
dispute, investigation, legal claim or mandatory retention obligation.
Personal data will be deleted, destroyed or anonymised when the applicable
processing purpose and legal retention period have ended.

11. Data Security

We use reasonable technical and organisational measures designed to protect
personal data against unauthorised access, disclosure, alteration, loss,
misuse or destruction.

These measures may include access controls, authentication, encrypted
connections, activity logging, backups, staff-access restrictions and
security services intended to detect malicious or automated activity.

No internet transmission or storage system can be guaranteed to be completely
secure. You should avoid sending highly sensitive documents through ordinary
email or messaging services unless an appropriate secure method has been agreed.

12. Your Rights

Under Article 11 of KVKK, you may have the right to:

learn whether your personal data is being processed;
request information about the processing of your personal data;
learn the purposes for which your data is processed and whether it is used
consistently with those purposes;
know the third parties in Türkiye or abroad to whom your personal data has
been transferred;
request correction of incomplete or inaccurate personal data;
request deletion or destruction of personal data where the applicable legal
conditions are met;
request that correction, deletion or destruction be notified to third parties
to whom the data was transferred;
object to an adverse result arising exclusively from automated analysis of
your personal data; and
request compensation where you suffer damage because your personal data was
processed unlawfully.

Depending on where you live and which law applies, you may also have rights to
restrict or object to processing, withdraw consent, receive certain personal
data in a portable format, or complain to the competent data-protection
authority.

We do not currently use personal data to make decisions based solely on
automated processing that produce legal or similarly significant effects.

13. How to Exercise Your Rights

To make a privacy request, contact us using:

Email:
info@peraproperty.com
Postal address: Pera Property, Gümüşsuyu Mah. Ankara Palas,
İnönü Cd. No. 59/1, 34437 Beyoğlu, İstanbul, Türkiye

Please clearly describe your request and provide sufficient information for us
to identify the relevant records. We may ask for reasonable proof of identity
before releasing, correcting or deleting personal data.

Requests made under KVKK will be handled in accordance with the statutory
application procedure and response periods. If you are dissatisfied with our
response, you may have the right to submit a complaint to the Turkish Personal
Data Protection Authority or another competent supervisory authority.

Information about the Turkish Personal Data Protection Authority is available at

www.kvkk.gov.tr
.

14. Third-Party Websites and Services

Our website may link to third-party websites, property portals, mapping
services, social-media platforms or messaging services. Those third parties
operate under their own terms and privacy policies. We are not responsible for
their independent processing activities.

If you contact us through WhatsApp, Instagram, Facebook, LinkedIn, YouTube or
another external platform, that platform will process information under its own
privacy policy in addition to any processing carried out by Pera Property.

15. Children’s Data

Our website and services are not directed at children. We do not knowingly
collect personal data directly from children through the website for marketing
purposes.

Information relating to a child may occasionally be required as part of a
legitimate family property, residence, citizenship or legal process. In such
circumstances, it should be provided only by a parent, legal guardian or other
properly authorised person and will be handled only for the relevant purpose.

16. Changes to This Policy

We may update this Privacy Policy when our services, website technologies or
legal obligations change. The latest version will be published on this page
with an updated revision date.

Where a change materially affects how we process existing personal data, we
will take reasonable steps to bring the change to the attention of affected
individuals where required by law.

17. Contact Us

If you have questions about this Privacy Policy or how Pera Property handles
personal data, please contact:

Pera Property
Gümüşsuyu Mah. Ankara Palas
İnönü Cd. No. 59/1
34437 Beyoğlu, İstanbul, Türkiye
Email: info@peraproperty.com
Telephone: +90 532 063 99 78