Pera Marketing
Brand and product positioning, launch strategy, creative direction, project materials and buyer story.
For developers
Your project deserves a sales operation — not just a marketing campaign.
Pera plans and operates the commercial function behind a development: positioning, buyer acquisition, sales conversion, broker management and clear reporting from launch to closing.
One coordinated commercial operation
A development needs a commercial plan that connects the project’s value proposition, pricing logic, marketing activity and sales follow-up.
Pera Perform
Paid media, lead generation, retargeting, source-level reporting and optimisation.
Pera Digital Sales Office
CRM, qualification, inventory visibility, buyer presentations, broker registration, reservation follow-up and pipeline management.
What developers need to solve
Disconnected positioning, marketing, sales follow-up, broker activity, inventory and reporting make revenue harder to predict and control.
Unclear market position
When the buyer story, product position and pricing logic are disconnected, campaigns struggle to communicate why the project should win.
Enquiries without conversion
Marketing activity cannot deliver revenue without rapid follow-up, consistent qualification, persuasive presentations and disciplined broker management.
Limited visibility and control
Disconnected inventory, broker activity and reporting leave developers without a reliable view of lead sources, pipeline health or next actions.
A sales office built around your project
We connect the technology, people and commercial routines required to turn buyer demand into measurable sales progress.
- Dedicated project website and campaign landing pages
- CRM with source-level lead and pipeline tracking
- Digital inventory and apartment-selection tools
- Rapid enquiry response and telephone qualification
- Buyer presentations, sales scripts and objection handling
- Broker registration and partner communication
- Reservation tracking and commercial reporting
What we take responsibility for
One accountable team aligns strategy, revenue, acquisition and sales execution.
Positioning and launch strategy
Define the value proposition, buyer story, launch sequence and materials that bring the project to market.
Pricing and revenue management
Connect pricing logic, inventory releases, demand signals and commercial decisions to protect revenue.
Demand generation and brokers
Build direct campaigns and active broker routes, then measure every source against qualified demand.
Sales conversion and closing
Manage response, qualification, presentations, objections, reservations and follow-up through closing.
How a buyer moves through the system
Every buyer has a defined route, owner and next action from first touch to signed sale.
Campaign or broker
Demand enters through a trackable direct campaign, agency or referral source.
Enquiry and qualification
The sales office responds rapidly and confirms budget, timing, motivation and fit.
Presentation and appointment
Qualified buyers see the right project story, inventory options and a clear next step.
Reservation and closing
Structured follow-up moves the selected unit from reservation through contract and closing.
Domestic and international buyer routes
We shape the channel mix around the project, rather than forcing every development into the same campaign model.
- Turkish direct buyers and domestic agencies
- International digital acquisition and retargeting
- Overseas broker and referral partners
- Investor buyers seeking yield or capital growth
- Citizenship-focused routes where eligible and relevant
Frequently asked questions
Practical answers about appointing Pera as your commercial partner.
What does Pera manage for a development project?
Pera can manage the connected commercial operation: positioning, launch planning, marketing, lead generation, CRM, buyer qualification, broker coordination, reservations, pipeline management and reporting.
Can Pera work alongside an in-house sales team?
Yes. We can provide the complete sales-office operation or work alongside your existing team with agreed responsibilities, shared processes and clear reporting.
Which buyer markets can Pera target?
Depending on the project, we can build routes for Turkish direct buyers, domestic agencies, international digital audiences, overseas brokers, referral partners and investor buyers, including citizenship-focused demand where eligible and relevant.
How is the commercial arrangement structured?
The structure is tailored to the project scope, stage and sales targets. It may combine defined setup and operating services with performance-based commercial terms agreed before launch.
When should we involve Pera?
Ideally, involve us before positioning, pricing and launch decisions are final. We can also enter an active project to diagnose gaps, rebuild the pipeline and improve sales control.
Let’s build the commercial plan around your project
Tell us the location, project stage, unit count, target buyer and launch timing. We will use that context to prepare a focused first conversation.
Information to share
- Project location and development stage
- Total and currently available unit count
- Target buyer profiles and priority markets
- Expected launch or relaunch timing
- Current marketing, broker and sales setup